How to Generate Leads Through Your Real Estate Website
January 27th, 2012
Concentrate on Conversion What Should Your Prospect Do Next? Quality content makes up about fifty % of a great site. The other fifty percent lies in organising that content so your prospects can easily find that info. When a person comes to your site, you have about three seconds to interest them. Web studies indicate that prospects don’t read pages. They skim. So when they are on the lookout for information, they quickly scan the page looking for something of interest. If they don’t find anything, they leave your site and continue their search. One major cock-up agents make with their sites is they presume exclusive leads will know what to get on with next. They assume prospects will make the effort to learn their site’s navigation and flick thru all of their great content. The truth is, your prospects won’t[**] so you should make it easy for them. It’s your decision to guide them from one page to another, asking them if they’d like to learn more about Subject X, then enlightening them they should click this link. If they want to join your magazine, they should click this link. If they want to contact you for a free consultation, they should fill out this form. For example. To paraphrase, you should lead them thru the content on your site by anticipating what their next query could be, then linking to where the answer is. Your goal is conversion getting them to take some action in return for their contact info and permission to chase up with them whether that’s joining your mail list, downloading a free guide, or getting in touch with you for more info. Test and Measure Results! Ultimately, if you aren’t getting the results which you need, you should try something different. Benjamin Franklin is assigned with asserting, “The definition of insanity is doing the same over and over and expecting different results.” Your site won’t suddenly attain success if you just attract more visitors to it. You should work to engage your visitors who are already finding your website and work on changing them to prospects and clients. How does one do this? You test! Install Google Analysing on your internet site ( it is free ) and monitor who is coming to your website. Where are they coming from? How are they getting there? Which keywords are they typing into search engines? What pages do they view? How many pages do they view? And so on . You can tell a lot by analyzing statistics and making calls on the data you collect. Don’t simply depend on your gut feeling or what a chum counsels. If you are not sure which text on a page will persuade prospects to fill out your form, create 2 pages. Send half your traffic to one page and half your traffic to the other. Whichever gets more folk to fill out the form wins there’s no subjectivity there. By testing you can see exactly what works and how well it works compared to other samples. Is Your website Working? If your website isn’t pulling in a steady stream of prospects, it’s time to take a look at your site’s content and conversion strategy. With a little effort, you can put together an informative website that educates your prospects and motivates them to take action.www.realestateleadsource.com